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Selling Real Estate
Pricing This process generally begins with a determination of a reasonable asking
price, your house
value. Your real estate agent can give you up-to-date information on what is
happening in the marketplace and the price, financing, terms, and condition of
competing properties. These are key factors in getting your property sold at the
best price, quickly and with minimum hassle. Did you know? Marketing The next step is a marketing plan. Often, your agent can recommend repairs or cosmetic work that will significantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your agent acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service (MLS) or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients. Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your real estate agent will know when, where and how to advertise your property. There is a misconception that advertising sells real estate. In reality houses are sold by an array of factors to include marketing, pricing, house condition, and proper presentation by your Real Estate Agent. Did you know? Security When the property is marketed with the agent help, you do not have to allow strangers into your home. Agents will pre-screen and accompany qualified prospects through your property. Negotiating The negotiation process deals with much the same issues for both buyers and sellers, as noted above under the buying process. Your agent can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing -- a lot of possible pitfalls. Your agent can help you write a legally binding, win-win agreement that will be more likely to make it through the process. Monitoring, Renegotiating and Closing Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your agent is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement). How Do Real Estate Agents Get Paid? Real estate agents or brokers are generally paid through the sales commission paid by the seller when a transaction closes. Agents have expenses and financial obligations just like you, so it will be to your mutual benefit if you choose a real estate agent and stick with that person. The agent will respect your loyalty and respond with a sincere commitment to you. Why A REALTOR®? All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR "®" logo on the business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again. Using a REALTOR® - You Be the Judge! Real Estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®! Free CMA Please complete the information. I can present, and explain the CMA to you. Press Ctrl-D to add this page to your favorites. House Value | Selling Tips | Buying Tips | Property Search-MLS SELLING? - Why others Use Me When Selling SELLING YOUR HOUSE? I can provide you with a detailed Comparable Market Analysis (CMA). This will reveal the true value of your house, how other houses in your area have performed on the market, the proceeds you will receive after all costs, and how I will successfully market and sell your property for it's maximum market value. Want an ADVANTAGE over other Buyers? fill out the Home Search criteria form, you will automatically receive Homes that match your criteria as soon as they come available. This allows you to be one of the first to know about new listed homes as they come available.
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