Selling Real Estate

Pricing your house

The process of selling real estate generally begins with a determination of a reasonable asking price, your house value. As your real estate agent I can give you up-to-date information on what is happening in the real estate marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

Did you know?
The typical FSBO (For Sale By Owner) home sold for $163,800, compared to $189,000 for agent-assisted home sales. (over 11% more with a Realtor®)

Marketing your house

The next step in selling real estate is a working marketing plan. Often, as your real estate agent I can recommend repairs or cosmetic work that will significantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your agent acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service (MLS) or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.

Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. As your real estate agent I will know when, where and how to advertise your property.

There is a misconception that advertising sells real estate. In reality houses are sold by an array of factors to include marketing, pricing, house condition, and proper presentation by your Real Estate Agent.

Did you know?
Over 84% of Buyers search for homes on the internet. Our Real Estate website gets a large amount of traffic and therefore is a great location to advertise your phouse for sale!

Security

When the property is marketed with the assistance of a real estate agent, you do not have to allow strangers into your home. Agents will pre-screen and accompany qualified prospects through your property. I will never allow buyers to walk through your house without my direct attention.

Negotiating

When selling real estate the negotiation process deals with much the same issues for both buyers and sellers, as noted above under the buying process. As your real estate agent I can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing -- a lot of possible pitfalls. As your agent I can help you write a legally binding, win-win agreement that will be more likely to make it through the process of selling real estate.

Monitoring, Renegotiating and Closing

Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your agent is the best person to objectively help you resolve these issues and move the transaction to closing.

How Do Real Estate Agents Get Paid?

Real estate agents or brokers are generally paid through the sales commission paid by the seller when a transaction closes. Agents have expenses and financial obligations just like you, so it will be to your mutual benefit if you choose a real estate agent and stick with that person. The agent will respect your loyalty and respond with a sincere commitment to you when selling real estate.

Why A REALTOR®?

All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR "®" logo on the business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.

Using a REALTOR® - You Be the Judge!

Buying real estate and selling real estate involves one of the biggest financial investments most people experience in their lifetime. Real estate transactions today usually exceed $200,000. If you had a $200,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $200,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®!


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